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Devil With Some Blue Shoes On It must be dandy to slip into a pair of Candies In an October 2001 edition of Spin magazine I came across an advertisement for Candies shoes where Jenny McCarthy is standing in a commodious bathroom showing just how sexy a pair of royal shoes can look on a beautiful woman such as herself The Candies company has been around since the late 1980s with their very provocative ads Candies is also well-known for putting beautiful female celebrities in their ads Familiar icons such as Alyssa Milano otherwise known as Samantha Micelli from the hit TV series Whos The Boss the stunning musical group Destinys Child and the flamboyant Macy Gray have all modeled for Candies In the particular Candies ad I have chosen Jenny McCarthy is using her sexuality to try to push shoes At first glance the viewer would probably never know that this ad is selling shoes if it were not for the copy on the ad Candies does a wonderful job of marketing their merchandise to you the consumer by using personality desire and sexuality These three things will be used to break down this ad and analyze what Candies has accomplished through advertising their products to both the male and female consumer According to Norman O Brown I am what is mine Personality is the original personal property Most men probably recognize Jenny McCarthy as Miss October 1993 or Playmate of the year 1994 But Im sure when woman recognize Jenny its probably as a MTV Music Television VJ or co-host of the popular MTV show Singled Out Jenny McCarthy is also well-known for her vociferous and rampant personality In this particular Candies ad you can see that by the way the picture plain is setup Jenny is smack dab right in the middle of the ad as if to draw all the attention to her Shes also in a decrepit and
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