scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 394
Captains Of Consciousness Conformity in Workforce Consumerism Stuart Ewens Captains of Consciousness depicts the American people as a class of malleable work force who must earn a living by selling their labor from the beginning of industrialization till the 1930s Initially capitalism is characterized with a source of ideas of progress and development measured by the changes of the machine Industrialization in reality is the American people serving the corporations as work slaves for the purpose of an efficient mass production Any who oppose were dealt by legislation and military use to insure perpetuation of bourgeois Pg 7 Sometime after World War I corporations were faced with high amounts of anti-capitalist sentiments This caused a transition for corporations to view the workforce as citizens than just wheel horses or machines So called welfare programs trained people to become better workers in order to assimilate into industry and work more diligently Pg 15 Over time there was a large amount of production exceeding the consumption Industries needed to give the American people capital and the desire to consume At this point citizen became consumer out of necessity Business resolved to increase wages and leisure time to hopefully increase consumption In order to increase the market corporations began to focus on advertising which is a communication of ideas and desires on products to the unsuspecting public Advertisers sought to attract the largest audiences through psychology techniques such as the individual as the object of continual and harsh social scrutiny Advertising demanded a momentary involvement of consumption it hope for a life style to ameliorate social and personal status Pg 37 Advertisement consciously and subconsciously are everywhere in todays society It is the main way corporations can display the product to the audience Ewens was correct that corporations are Captains of consciousness People view themselves by comparing themselves to models in advertisements and pick out ones faults and discover products to improve ones image Ewens harsh
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA