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Carnival Corporation is the largest and most profitable cruise company in the world Carnival Corporation owns Carnival Cruise Lines Holland America Line Costa Cruises Cunard Line Seabourn Cruise Line and Windstar Cruises The companys cruise lines operate 45 ships that travel to a wide variety of exciting destinations around the world They also owns or maintains an interest in tour companies that offer air transportation and operate hotels motor coaches rail cars cruise ships and excursion vessels in select markets The company is in the enviable position of being the largest most profitable and most popular cruise line in the world With a commitment to leadership innovation value and quality Carnival offers cruise vacations that appeal to a wide variety of lifestyles and budgets and sail to some of the worlds most exciting destinations Through acquisitions and alliances Carnival has built up an impressive fleet of ships that sail the world as well as interests lodging and other similar activities Carnivals main goal is to remain 1 in the cruise travel and vacation industries by promoting cruises as an alternative to land-based vacations External Environment Societal Sociocultural factors include safety concerns regarding terrorism stemming from the 911 event and rumors of war Two other key factors in this area are the increasing affluence of Americans and the increased participation of women in the workplace which give families more disposable income for discretionary items like vacations These factors affect the cruise industry by making cruises more acceptable as family-type vacations Another key trend that will positively impact the cruise industry is the aging population since prime cruising ages are between 40 and 60 Key economic trends that exist and have great potential to impact the future of the cruise industry include the global economic slowdown in the last three years The rising unemployment rate and higher fuel prices may adversely impact the cruise industry However there is opportunity for Carnival
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