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Figure 1 presents the current structure or value chain of the music market 11 This illustration explains simply how music moves a creative artist to its final destination a consumer Musicians typically come with a sample of their music to a music publisher or an artist repertoire AR manager of a record company If this initial gate keeper find the music promising negotiations start 12 A contract is signed with a music publisher Recording is undertaken and then a copies of the recording are pressed and promoted to both retailers and the media After recording a marketing plan is drafted for diverse audiences not just the ultimate consumer Only a small proportion of all samples submitted to gatekeepers will result in commercial recordings This filtering is a characteristic of many other entertainment industries as well 13 Financial means and industry contacts are used by music publishers and record companies to attract attention to new releases and create demand Gates intermediaries at critical control points that select and validate information passing through them that need to be passed before an audience is reached include the media radio television music press retail business and organizations that control schedules and venues for live performances These are gates to different though related audiences How exactly the different audiences of music are related depends on the kind of music involved as well as on the social and historical developments that have led a particular system of provision of music to emerge 14 Here I will focus on the position of music publishers and record companies as part of the music industry leaving a fuller description and analysis of this industry to others 15 At present as Table 2 shows a few record companies dominate national music markets as well as the global marketplace 16 Legally national branches tend to be relatively independent of the central organization however because national markets are separated from each other to a
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