scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 5,458
ABSTRACT4 PART ONE INTRODUCTION4 11 HISTORY OF GM COMPANY4 12 ONSTAR PRODUCT5 13 CASE OVERVIEW5 131 THE KEY DECISION THE PROJECT TEAM MADE IN 1997 ARE5 132 ACHIEVEMENT TILL 20026 133 EVALUATION OF DECISIONS OF 19976 PART TWO KEY PROBLEMS7 PART THREE SITUATION ANALYSIS9 31 THE US ECONOMY9 32 TELEMATICS MARKET ANALYSIS10 33 CUSTOMER ANALYSIS11 331 POTENTIAL CUSTOMERS11 332 MARKET SEGMENT CUSTOMER PROFILE12 33 COMPETITORS ANALYSIS12 34 SWOT ANALYSIS12 PART FOUR TURNAROUND STRATEGIES14 41 STRATEGIC POSITION14 411 MISSION STATEMENT OF GM AND ONSTAR14 412 POSITIONING14 413 OBJECTIVES OF NEXT FIVE YEARS OF ONSTAR14 42 CUSTOMER RETENTION STRATEGIES15 421 RELATIONSHIP STRATEGY15 422 SWITCHING-BARRIERS STRATEGY16 43 SALES STRATEGY17 44 STRATEGIC ALLIANCES17 OBTAIN THE GOVERNMENT AND SOCIAL SUPPORT17 INTEGRATED OTHER SUBSTITUTIVE SERVICE COMPANIES18 45 MARKETING PLAN18 451 MARKETING MIX18 ADD A NEW SERVICE FOCUS--CONSULTING FOR AUTOMOBILE COMPANIES21 46 FINANCIAL ANALYSIS27 461 REVENUE STREAMS27 462 COST ANALYSIS28 463 CVP ANALYSIS30 CONCLUSION31 REFERENCES31 Abstract This report is constructed of three parts Part One is intended to introduce the background of Parent Company--GM and OnStar Company the feature of the OnStar product and service and overview this case then gives a brief evaluation of the strategies that GM made in 1997 when GM first decided to occupy the telematics market Part Two is the analysis of key problems OnStar is facing Part Three is the situation analysis including the US economy and the vision of telematics market Part Four is the detailed five-year-strategies based on previous achievement that OnStar has made in telematics over past ten years and the new development of telematics market and economic In this stage we suggested customer retention strategy combined with marketing plan for OnStar Part One Introduction 11 History of GM Company General Motors Corp NYSE GM the worlds largest automaker has been
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA