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Introduction The time is not far when the face of the economic side of the world will change with the advent of the rules and regulations of the World Trade Organization WTO being implemented in China This is something that has been on the table of discussions for people especial in many business firms In brief the World Trade Organization WTO is the only global international organization dealing with the rules of trade between nations At its heart are the WTO agreements negotiated and signed by the bulk of the worlds trading nations and ratified in their parliaments The goal is to help producers of goods and services exporters and importers conduct their businessWorld Trade Organization 2003 International Marketing Analysis has been suggestive of the fact that things will change The markets will grow and they will open up when a country joins the WTO and once they do that it will be the customers who will be the final choosers They already are the choosers but there are factors that protect some of the producers while some of them simply go unnoticed That is why it is imperative that all in all the countries know their strengths and weaknesses It is about time that the strengths can be built upon and the weaknesses have to be done away with This is important and the reason for that is the competition The exports have to be maintained at the sustainable level on the very least The ones which can grow at that point in time will be the true winners But that is some thing that is going to take a lot of doing China entering WTO When China enters into the WTO there will be various impacts to the economy as well as to business firms The impacts could be both positive and negative This would depend upon the nature of the business and the industry the company is operating in
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