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Successfully Managing your Techno Life Changing Role of Communication Technology in the Workplace Jagdish Sheth identified four dinstinct forces that are contributing to the changing role of information tec hnology in organizations 1Intense competition 2Globalization of business operations 3Organizational changes 4Technology revolution Intense Competition 1st Force This drivies companies to use state of the art computer and automated technology to stay ahead of their competitors and reduce operation costs ex ATT compterized billing account management and operated services Globalization of Business Operation 2nd Comminication technlology is required to help companies bridge the barriers of distance and time Companies are going global One form of global communication World Wide Web to buy and sell goods products and services Oganizational Changes 3rd Companies are constantly reorganizing Mergers downsizing consolidation and crisis management Integratating info between companies and mergers markting and computer systems have been merges or consolidated Technology Revolution 4th Tech Has become distributed over time with respect to processing memory and intelligence Mult Users of communication tech Are now processing storing and switching info from one user to another No longer in one centralized location ex voice data video and text through integrated technology Communication Technology and You US Dept of Labor identified several major competencis that you need in order to succeed in the wokplace 1Identify assimilate and integrate information 2Select use and trouble shoot appropriate technology students need skills to access information and also be able to process it Technology is the key to organizations and individuals who wish to achieve success in the workplace Growth in the info industry is outpacing our ability to keep-upeveryday a new computer software or hardware is coming up or being upgraded to a newer version Strategies for keeping the cutting edge in sight 1Maximize your communication competence 2Embrace the philosophy of learning as a life-long process Communication Competence and
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