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Brutus and Marc Antonys Coercion In Coercion Douglas Rushkoff explains how easily people are easily coerced For example Rushkoff states that people are convinced by car salesman to pay more for a car than they wanted to In Julius Caesar Marc Antony asks to speak at the funeral of his dear friend Julius Caesar after one of the murderers Brutus speaks Brutus convinces the Romans that Caesar would be a tyrant if he did not murder him while Antony convinces the Romans that Caesar is not ambitious and there would never be another ruler like Caesar The art of public speaking is important in the past and present Rushkoff explains that they coerce humans to think a certain way on a topic He also asks Who are theyand why do we listen to them He states that each person has a different they and defines they as those who seem to decide how lives are to be run and control fate and futures He states that the best manipulation occurs when the exploitation is not detected He disapproves of coercion because it takes advantage of susceptible human minds Marc Antony as well as Brutus uses the undetected technique of coercion on the Romans Brutus speaks first to the Romans and tells them that he and others have murdered Julius Caesar but it is for the good of the country Brutus claims that his reasoning behind the mutiny is that he loved Rome more than he loved Caesar Brutus asks the Romans if they would rather be enslaved with Caesar living or free with Caesar dead Brutus kills Caesar because he was too ambitious Now in Brutuss speech he has coerced the Romans into believing that the murder of Caesar is just He asks the Romans whom he has offended by loving Rome more than any other and he does not receive a response In Brutuss short speech he convinces the people that
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