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Word Count: 890
David Overton founded the Cheesecake factory in 1978 in Beverley Hills California Today they are a well-known upscale casual dinning restaurant chain that operates three types of dinning services Cheesecake factory is an American cuisine with large portions with over 200 items offered on the menu to select from at a moderate price They also operate 14 chains of Grand Lux Cafes and 1 chain Rock Sugar Pan Asian Kitchen The three restaurants still offer many choices from a 200 to 80 items available on the menu The chain is best known for their cheesecakes which accounts around 15 of their sales Analysis of the firm The firms key resource is engaging a bakery business with a collaboration of a restaurant with an extensive menu of a wide variety to choose from The company reviews the menu every six months for pricing and guest appeal that could feature dozen new items The regional and head kitchen managers must receive training in California of the new dishes and how to train their employees once they are back Cheesecake factory has developed a successful quality control to check the food by a kitchen manager that uses a scale from 1-10 before leaving the kitchen With the lowest of six where the food has to be redone The firm was capable to Environment AnalysisSWOTCheesecake factory has many strengths weaknesses threats and opportunities As a strength they have a strong brand name known world wide known for their cheesecake bakery They offer a large variety of dishes and deserts giving the customer many options to choose from The locations that cheesecake chooses to have a chain are beneficial to the company like retail stores One of their weaknesses is that they never advertise however a reason could be is they already established their name well and do not need the extra cost Another weakness is they do not have the option of reservations There is usually
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