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32 Colour and Emotion It is generally thought that certain colours are associated with certain emotions the obvious example being red for anger If this is the case then the animations could incorporate the theories of colour and emotion and therefore make it easier for the emotions to be conveyed 321 Colour Psychology The Psychology of Colour - S Wu httppsychologyaboutcomlibraryweeklyaa031501ahtm Colours can affect our emotions and behavior Our reactions to colors are led by a combination of biological physiological psychological social and cultural factors Wu The concept of warm and cool colours is well known amongst researchers in this area Warm colors generally include magenta red orange yellow and yellow-green These colors are associated with excitement happiness and comfort Cool Colors generally include violet blue light blue cyan and sea green Emotions associated with these colors range from calm and peace to sadness withdrawal and repression Figure 6 shows some modern colour associations This table shows that colours can mean several things to people It is safe to say that one person will react differently to a colour than the next person With this in mind further investigation of colours and emotions was needed to try and generalise a specific colour for each emotion It was decided that auras would be looked at to try and achieve this see next section ColourGeneral Appearance Mental AssociationsObjective AssociationsSubjective Impressions Redbrilliant intense opaque dryhot fire heat blood passionate exciting active intensity rage fierceness Orangebright luminous glowing warm metallic autumnal jovial lively energetic forceful hilarity exuberance satiety Yellowsunny incandescent radiant sunlight cheerful inspiring vital celestial high spirit health Greenclear moist cool nature water quieting refreshing peaceful ghastliness disease terror guilt Bluetransparent wet cold sky water ice subduing melancholy contemplative sober gloom fearfulness furtiveness Purpledeep soft atmosphericcool mist darkness shadowdignified pompous mournful mystic loneliness desperation Whitespatial - light cool snow pure
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