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Thomson Holidays Simon the Ogre Beattie McGuinness BungaySynopsisThe new Thomson Holidays ad tells us the story of Simon the ogre a husband and a father of a beautiful family who has the appearance of an ogre with teeth sticking out of his mouth and horns growing out of his head Simon looks like an ogrebecause of the amount of time he spends at work and the lack of time he spends with his familyWhen the family goes on holidays because they all having a good time Simons displeasing appearance slowly goes away to get back to his former selfThe advertiser Thomson is a UK-based travel operator which claim to be the only travel operator to be able to tailor your holidays with services such as Thomson Couples Family Resorts Sensatori and Thomson Cruises Through a contemporary tale the brands new TV campaign demonstrates the tremendous benefits of going on holidaysTherestorative power of holidaysThis time of the year when the whether is cold and grey everyone is craving to go on holidays However not everyone is actually going to book a ticket and fly to Honolulu but can Simon the ogre helps us making up our mind There are 5 reasons why I chose to incorporate the ad into my portfolio 1 I think it is the first time that a travelleisure ad raises my attention 2 I need holidays 3 The ogre is so cute and it goes perfectly with the fantasy tale 4 The music in background is awesome 5 I think the ad is creative because they clearly thought out of the box by creating an elaborate storytelling in the travelleisure category which usually is making more informative advertising in order to describe services and benefits to the consumers than emotional advertisingSimon the ogre The use of exaggerationExaggeration is a statement that represents something as better or worse than it really is Google definition 2014 In literature exaggeration is a figure of speech
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