scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 964
The purpose of this paper is define Public Relations PR from at least three different sources based on these definitions explain the importance of Public Relations in organizational success Also provide a comparative review of the definitions provided The formal practice of what today is called public relations is less than 100 years old Yet during its relatively brief history public relations have been defined in many widely differing ways Not surprisingly the earliest definitions emphasized the roles of press agentry and publicity since these were major elements from which modern public relations grew Todays definition of public relations According to the Public Relations Society of America is Public relations helps an organization and its publics adapt mutually to each other In this definition the essential functions of research planning communications dialogue and evaluation are implied Key words are organization rather than the limiting implication of company or business and publics which recognizes that all organizations have multiple publics from which they must earn consent and support In contrast yahoo education defines Public relations more simply as activities and policies used to create public interest in a person idea product institution or business establishment By its nature public relations is devoted to serving particular interests by presenting them to the public in the most favorable light The third source for definitions of Public Relations comes from wikipediacom Wikipedia defines public relations as the art and science of building relationships between an organization and its key audiences In the world of commerce the principal communicative activities are advertising and public relations The value of advertising is self-evident Advertising inserts itself into the publics consciousness by commanding attention which it why it is so costly The inherent value of public relations is less palpable and a good deal more difficult to explain Advertising and public relations are declarative activities Beardsley J Communicating the Value of Public Relations pg 2 They both assert something about an organization But
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA