scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 3,963
1Executive Summary Customers benefit from online marketing in many ways It is interactive immediate and provides access to an abundance of comparative information about products companies and competitors Marketers also benefits from online marketing For them it helps consumer relationship building reduces costs increases efficiency provides more flexibility and is in the form of the Internet a global medium that enables buyers and sellers in different countries to interact with each other in seconds Marketers can conduct online marketing by creating an electronic storefront placing ads online participating in Internet forums newsgroup or using online e-mail or webcasting However there remains a potential for customer abuse ranging from irritation and unfair practices to deception and fraud In addition there have been growing concerns about invasion of privacy perhaps the most difficult public policy issue currently facing the online marketing industry 2Conducting online Marketing Online Marketing has evolved through three stages In the first stage Web sites published the same information to all customers who received material by clicking on links In the second stage firms and consumers began using the Net as an outlet to actually buy and sell products and services In the third stage which is till evolving it is becoming the ultimate manifestation of marketing concept through customization and personalization of products and services to satisfy individual customer needs Marketers can conduct online marketing in four ways as follows aCreating an Electronic Online Presence A company can establish an electronic online presence through buying space on a commercial online service or establishing its own Web site Buying a location on a commercial online service involves either renting storage space on the online services computer or establishing a link from the companys own computer to the online services shopping mall JCPenney and Eddie Bauer for example has links to America Online Microsoft Network and Prodigy gaining access to the millions of consumers who subscribe to these services
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA