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Word Count: 664
Whats The Difference Between Sales Marketing Many people mistakenly think that selling and marketing are the same-they arent The marketing process is broad and includes all of the following 1Discovering what product service or idea customers want 2Producing a product with the appropriate features and quality 3Pricing the product correctly 4Promoting the product spreading the word about why customers should buy it 5Selling and delivering the product into the hands of the customer So Selling is one activity of the entire marketing process Selling is the act of persuading or influencing a customer to buy actually exchange something of value for a product or service Marketing activities support sales efforts Actually they are usually the most significant force in stimulating sales Oftentimes marketing activities like the production of marketing materials and catchy packaging must occur before a sale can be made they sometimes follow the sale as well to pave the way for future sales and referrals Sales managers are paid to plan lead and control the personal selling process in the organization This is one of the very important jobs in an organization Sales management involves a specialized set of responsibilities within the broad field of marketing management Some believe Sales- the only activity that directly generates income is the most important of all marketing activities The marketing department helps the sales manager and the field sales force with support and service function that helps the sales manager in performing sales management activities Marketing managers plan with a long run prospective in mind But even at the highest level of sales management planning tends to be tactical Typical marketing managers think in a long run outlook They do continuous analysis for new profitable markets products Developing strategies to effectively and efficiently deal with different market segments planning marketing mixes product mixes strategies to assure long run growth etc But on the other hand increasing sales to meet quotas plans to attract
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