scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,230
Enterprise EntrepreneuralismBridgetown Newsagents - A Small Business Case StudyIntroductionDillons newsagents is a late closing local shop with a Mini-Mart serviceThe Mini-Mart side of the business is franchised from Dillons to a registeredpartnership Mr Charles Pettifer and Mr Marc DevisFull services are provided in the shop a paper delivery service is alsoavailable along with the full complement of groceries fresh sandwichesconfectionery videos cigarettes and alcohol etcThe newsagents is located in Stratford upon Avon on the Birmingham roadapproximately half a mile from the town centre and situated within a veryresidential area Tescos are the immediate traders to the newsagentsNine years ago the newsagents was expanded with the intention of providingthe local inhabitants with a friendly convenient service Lack of competitionat the time provided excellent stability and potential for expansion whichwas enjoyed until two years ago when a superstore was opened nearby offeringa major threat to businessBusiness growth structure strategies and competition are to be addressedin the following document Entirety of information sources and research areobtained from two years part-time employment at Dillons newsagentsGrowth of DillonsIn 1988 Dillons employed Mr Charles Pettifer as the operational managerfrom this date the shop solely provided newspapers and magazines forapproximately eighteen months During this period Dillons were developingtheir own Mini-Mart theme and as such decided to expand thefacilities to supply a range of groceries and other common consumer goodsas well as the usual news literature The shop opening hours were also increasedfrom the regular evening licensing hours of 530pm to a more substantialone of 11pmAt this point Mr Pettifer decided to take on the shop franchise offeredby Dillons with the help of a silent partner Mr Devis Mr Devis has sharesin the business but does not have authority to make unsupported decisionsThe franchise resulted in Mr Pettifer being able to obtain many goods forthe newsagents at discounted prices The entirety of the shop was responsibilityof Mr Pettifer provided that Dillons standards were not infringedAt the stage of development outline here it
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA