scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,137
1Introduction The economy as we know it today has gone through immense changes during the hundreds of years it exists From the early forms of barter in the Stone Age to first attempts of mass production in the time of the industrial revolution and to e-commerce and emotional marketing in the 21st century the world has seen many different ways of producing and selling goods As man has made so many inventions and improvements to products and machines to make life easier our demands and wishes also changed throughout the years This development is visible in our standard of living and in our consumer behavior We are used to a lot of amenities that were unknown to people in the 18th and 19th century While they had to deal with problems like supporting the family and staying healthy in order to keep their jobs we live today in a secure society with totally different needs and wishes On the other hand history is repeating itself in many either visible or invisible ways Although life today is different from life during the industrial revolution there are also similarities that can be noticed By analyzing marketing measures used in the different periods I will try to show the development of marketing in the society in the 18th century and today and give an outlook on the future 2 Bridge Assignment The Buying and Selling of Dreams by Lane Jennings Article on the book The Dream Society by Rolf Jensen McGraw-Hill 1999 21 What is emotional marketing According to Rolf Jensen director of the Copenhagen Institute for Future Studies and author of the book The Dream Society the future of business lies not in selling products but in selling dreams and emotions Because of these considerations a new form of marketing was created Emotional Marketing He profiles six emotional markets the market for Adventures for Love Friendship and Togetherness
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA