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The Fabric of Our Lives61650 - Cotton Incorporated Press Release Pratically every consumer in America knows that cotton is The Fabrics of Our Lives When the first commercial using this theme air on TV in 1998 the campaign quickly became one of the most memorable and best love effort advertising campaign in the country After 14 years 3 additional set of commercials the campaign continue to be highly popular and effective Currently on air are the commercials featuring Denim Underwear and Home Products After 3 to 4 yearson air the commercial are remembered by 70 of viewers moving up from 48 in 1998 in the previous campaign Rather than replacing the campaign they are adding on to it The 2 great new commercial showcase a great varitly of clothes on cotton Behind the Scene - Ogilvity and Mather Team In Cotton advertising we are looking at what the core elements were They came up with 4 key theme each commercials has a core though such as Denim Underwear or Sheets 1The feeling and expression of that thought 2It is the people looking great in cotton clothings 3It is The Fabric of Our Lives song the music for cotton is incredibly important and they want to keep that 4Lastly the cotton logo at the end of the commercial it is so important for the consumer to identify and so important for cotton Music Remising in fact is like cooking with music where the DJ takes the music from the past the present and creates pieces of music The new though communication for cotton isnt just for cotton it is that the consumer want to feel stylist want to go out goes to work in a professional manner to give a more fashion twist It is about how to surprise consumer with cotton makes consumer feels that they to wear that and that is cotton something they have not thought of
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