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Word Count: 480
PROBLEM After reviewing the facts of the article it appears to me that the problem at Polaris is one of poor organization and structuring of the companies resources ALTERNATIVES The first alternative in solving the organizational problem at Polaris is to expand the marketing research and development teams to cities outside of the Midwest such as Burlington VT Portland ME and Manchester NH in the Northeast and Denver CO Helena MT in the Midwest and Tempe Arizona in the southwest and other US and foreign cities where Polaris products may have a market Advantages This alternative organizes Polaris better in terms of marketing and researching products for the future It will better organize the company to achieve its goal of bringing new innovative ideas on products to the pipeline It will also make the company more efficient to meet a larger target audience as well increasing the potential to grow sales around the USworld Disadvantages This alternative may have a negative impact on the loyal employees in Roseau They have been the focal point of the companys success in the past and such organizational changes may decrease moral A second alternative in solving the organizational problem of Polaris is to fund and open new research and development centers in bigger cities in the US Advantages This alternative should organize the company better in attracting a broader range of engineers and designers a problem that the current structure has been lacking in Roseau Also expanding the RD funding will show investors and creditors that the organization is structuring itself to expand to other areas of the world and US Disadvantages This alternative will cost the company a good deal of money and if the RD is not a success you made the company less efficient The third alternative would be to keep the core of the organization intact in Roseau but
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