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1 The Future of E-Commerce Future 2 THE FUTURE OF E-COMMERCE There are varying opinions regarding the future of e-commerce Despite the fact that online sales are growing exponentially some analysts believe that e-commerce is heading for a fall Laurie Windham justifies her belief that as time goes on sales will decrease instead of increasing Windham believes that net consumers are very different than mall shoppers and catalog shoppers Furthermore she says that dot-coms are responsible for ruining their own chances to sell because they have spoiled customers to the point that consumers expect cheap prices and freebies and if they dont get them they just move on to another site E-commerce Windham says is a fickle world with little if any customer loyalty Fortune 2000 Windham found some interesting differences between online shoppers and traditional shoppers For instance 34 percent of online shoppers describe themselves as comparison shoppers but only 8 percent of traditional shoppers describe themselves as comparison shoppers Another comparison is that only 1 percent of Web shoppers say they hate stores but 10 percent of traditional shoppers say they hate stores Fortune 2000 Web shoppers are by and large comparison price-sensitive consumers Future 3 Windham who spent two years studying the consumers who purchase online said that as nonusers begin to use the Web for purchasing they will be less adventuresome than people already making purchases online They will also be slightly older than the norm and they will be more fearful and cautious about privacy and security In other words as nonusers begin using the Web to shop they will be a more conservative group than current users It is probable they will also be less fickle and more loyal to brandsstores Fortune 2000 Windham pointed out that
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