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Globalization of CultureA majority of Americans has a favorable view of American popular culture Even though a large minority of the public is pessimistic about the quality of US movies and television and has mixed feelings about the globalization of US commercial culture only a small minority considers the dominance of US culture a threat to other cultures A very strong majority of Americans thinks the US has had a lot of impact on popular culture in the rest of the world and a majority thinks it will have even more of an impact in the future One of the most controversial aspects of globalization is the worldwide spread and dominance of American culture Just as US goods flooded world markets in the post-Word War II era US culture is now penetrating every continent through the dramatic growth of mass communications such as music television films and the Internet as well as through the penetration of American corporations into foreign countries From China to France to the Middle East foreign leaders and activists have expressed fear that global culture may become too Americanised destroying their own cultural economic and religious traditions Where does the majority public standPolls show that Americans generally have a positive view of US culture In the October 1999 PIPA poll a strong majority 60 said they had a favorable view of American popular culture such as music television and films 21 had a very favorable opinion Thirty-nine percent found it to be unfavorable 14 very unfavorable In addition a strong majority thinks US culture had a lot of impact on other countries in the 20th century and an overwhelming majority believes it will have equal or greater influence in the 21st century When asked in a December 1999 CBS News survey how much impactthe United States has had on popular culture in the rest of the world in this past century 70 said it had a lot Another 22 said it
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