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Two main eating disorders pertain to thinness they are Anorexia nervosa and Bulimia nervosa Anorexia is the refusal to eat enough food so that your body can maintain a normal height and weight Bulimia is a pattern of eating large quantity of food in a short period of time followed by vomiting using laxatives or overexercising Harrison 1 Females are particularly vulnerable to developing eating disorders It seems due to the media and how they portray the image of thin women on television in advertisements and in movies A National survey revealed that up to seventy five percent of women consider themselves too fat when in reality they are below the ideal weight standards that are established In America fifty six percent of all women are on diets Women of ages eleven years of age to seventeen years old number one wish is to lose weight and keep it off By the time these girls reach the age of eighteen eighty percent of them have dieted This is not only a problem with young women older women as well are affected with weight preoccupation and body dissatisfaction Older women fear weight gain associated with aging Wilson 2 The relationship to advertising in respect to food and womens bodies has received considerable attention A recent advertisement for Jarlsberg Lite Cheese illustrated this strategy of conveying thin women The advertisement for this product displays a thin beautiful model dressed in a short low-cut dress lounging on a bar stool They have her long thin legs that take up most of the page with not a trace of cellulite on them The caption for this advertisement is written across her tiny waist and it reads Everybody could use a little less fat Wilson 3 This advertisement for Jarlsberg Lite Cheese portrays that a women cannot be thin enough an even every women who is thin must worry that their bodies are too fat This cultural norm of
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