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Effective Media and Tobacco Advertising is everywhere we look today According to recent estimates most Americans see or hear nearly 2000 advertisements a day whether it is on television radio billboards magazines or newspapers But what is advertising exactly In short advertising is a form of persuasion and misdirection from businesses or companies to convince buyers that their product is the best One area of effective advertising is tobacco companies advertising Tobacco companies target teenagers most with their advertising Many people can already see that but how much of an impact does it actually have on teenagers Every day in the United States another three-thousand children and teens become regular smokers and one-thousand will eventually die from this use Centers for Disease Control Prevention The tobacco industry sells 126 billion in tobacco products each year to children under 18 that is over one billion packs of cigarettes Journal of the American Medical Association Most teens start smoking because their friends do or they just think they will be cool The two most advertised cigarette companies today are Camel and Marlboro John P Pierce head of the University of California at San Diegos cancer prevention ad control programs reports that teenagers were more likely than adults to identify Marlboros or Camels as the most advertised brand of cigarettes This is because the Marlboro industry and Camel industry target teenagers with the Marlboro Man and cartoon characters such as Joe Camel Tobacco companies depict their products in such a way that influences a teenagers consumption choices Marlboro chooses to depict their products by using a cowboyish role model known as the Marlboro Man The Marlboro Man is portrayed as a strong rough resourceful male He entices teenagers into believing that smoking Marlboro cigarettes will make them this type of rugged attractive person Camels message is much less subliminal than Marlboro Camel uses a cartoon character known as Joe Camel
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