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Company Background Profile Tata Motors is Indias foremost and only fully integrated automobile manufacturer Established in 1945 as the Tata Engineering and Locomotive Company to manufacture locomotives and other engineering products the company is today among the worlds top 10 producers of commercial vehicles Tata Motors previously known as Tata Engineering is one of the biggest and most prominent companies in the Tata Group with an annual turnover of US 18 billion in 2001-02 Area of Business Tata Motors product range covers passenger cars multi-utility vehicles and light medium and heavy commercial vehicles for goods and passenger transport Seven out of 10 medium and heavy commercial vehicles in India bear the trusted Tata mark The Indica V2 -- Indias first indigenously designed and manufactured passenger car -- has been a phenomenal success standing testimony to the companys research and engineering expertise Tata Motors followed this up with the launch in 2002 of the Indigo a sedan The company enjoys a significant demand in export markets such as Europe Australia South East Asia the Middle East and Africa Tata Motors vehicles currently sell in over 70 countries The Passenger Car Industry The global car industry is estimated to be valued at around 38mn cars and US700bn in value The highly penetrated markets of US Europe and Japan have witnessed a slowdown in demand growth during the last three years due to economic slowdown Most auto majors globally have therefore set their sight on the low penetrated markets in developing economies Global Penetration statistics CountryCars per thousand population USA800 Japan700 Bangladesh14 Sri Lanka12 India7 As its clear from the above pie chart Tata Indica shown as Telco in the figure has a share of 115 The Indian Passenger Car Industry in the Financial Year 2002-03 As we know Tata Indica falls in the Segment B and segment B has a total sales of 357292 and
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