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Student Eugen COZMA Course Executive MBA University CETEX IASI - ROMANIA International Marketing Individual Plan Introduction I am the owner and general manager of a small firm which sells cassettes and Compact Disks recorded with music of various types clasic modern from disco and rock and roll to hip hop and other present styles and folk music sung in Romanian villages My customers are music lovers between 10 and 50 years with various financial possibilities jobs and family situation Local competition is high but I was able to build a good business and I am one of the best in town mainly as a result of the organizational culture I have built in my company and also my employees ability to attract and keep our clients relationship marketing My suppliers are wholesalers based mostly in Bucharest the capital of the country I manage the procurement process myself and I keep good contact and relationships with my suppliers The most important asset of my company is represented by human resources I have few but very good employees whom I can motivate and pay good salaries There is also a group of people working for my competitors who are willing to become my employees I am proud of my work and achievements but I have all the eggs in one basket and it is obvious that I need to develop either by starting an other business or by extending the current one to an other market The idea The present economic conditions in Romania inflation law and regulations encourages the export Taking into consideration this opportunity I gave some thoughts to this subject and I found out how I can develop my business outside the country I can sell audio or video cassettes or CDs with Romanian music shows with Romanian artists or touristic images to the Romanian people who left
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