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Compare and contrast 21 Transformation model although all operations conform to the general input-transformation-output model there are differences between different operations 211Inputs to the transformation process a Transformed resources the resources that are treated transformed or converted 7 Executive Holloware the transformed resources are the raw materials The company uses some metals such as pewter and stainless steel to product top quality hollowware I will phone you back the Oilpartz Ltd Produce some components so the transformed resources are raw materials too London zoo in this case the transformed resources are passengers and tourists b Transforming resources the resources that act upon the transformed resources 7 Executive Holloware its transforming resources consist mainly of buildings machinerylabour and technology I will phone you back the transforming resources are buildings machinery labour machinists and technology London zoo the transforming resources are the facilities in the park and the staff of the zoo 212 transformation process Executive Holloware materials processing I will phone you back materials processing London zoo customer processing 213 Outputs from the transformation process a Tangibility usually products are tangible you can physically touch them Services are intangible You cannot touch them Executive Holloware tangible I will phone you back tangible London zoo intangible b Storability products can be stored services are non-storable Executive Holloware storable I will phone you back storable London zoo non-storable c Transportability goods can be transported However the intangible services are difficult to transport Executive Holloware transportable I will phone you back transportable London zoo no transportable d Simultaneity products are always produced prior to the customer receiving them 8 In the other hand services are often produced simultaneously with their consumption Executive Holloware non-simultaneous I will phone you back non-simultaneous London zoo simultaneous e Customer contact products involve a low contact level with customers because the production and consumption are separate Most customers have no direct contact with the operation Customer contact is made through distributors and retailers
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