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The following report is an analysis of the Irish Hotel industry with specific reference to the City Hotel After identifying the main problems facing the Hotel I have completed an external analysis on the environment the hotel is currently operating in A review of the hotels current strategy determined whether it can operate profitably in this environment and what changes need to be made with its identified problems to the fore Challenges facing the City Hotel Achieving excellence in customer service Coping with the current changes in Irish tourism Attracting top quality candidates Utilizing staff to optimum advantage Training staff to meet the changing needs of the organization Planning career paths for present employees With experience of over 20 years in the industry the City Hotel has enjoyed steady growth particularly over the last five years Utilizing its central location in the city the Hotel caters mainly for business trade during the week With 55 bedrooms it provides accommodation for the holiday trade during the summer and on the weekends It has a staff of 72 employees Mission Statement The Hotel does not appear to have a formal mission statement but they do have core strategies competencies and values These are run healthy core business leverage strengths into expansion flexibility to meet the changing needs of the industry staff and customer loyalty integrity people working together a diverse and involved team and a good rapport with competition External Environment In 2002 Ireland had foreign revenue earnings of 4 billion there were 2444000 visitors accommodated by 41983 available hotel rooms Filte Ireland To remain profitable hotels must operate with around 65 - 70 capacity The average room occupancy of 50 -100 room Hotels in Ireland in 2002 was 633 Horwath Bastow Charleton Hotel Industry Surveys 2000-2002 Due to seasonality political and economic events some hotels are finding it difficult
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