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Assignment The Launch Campaign for Levis Lets Go Jeans Levis is planning to launch a new line of denim jeans in Australia that requires very little care or maintenance Brand named Levis Lets Go this line of denim jeans is specially treated to be stain-free odour-free germ-free moisture-free wrinkle-free shrink-free and fade-free The jeans do not absorb any type of stain homemade or industrial and hence they remain odour-free and germ-free They have a strong water-repellant to keep them moisture-free but they will get wet in a heavy storm They are wrinkle-free because of the unique denim fabric that is used to make them They are also treated to prevent fading from the sun If some consumers feel the need to wash the jeans they must give them to the dry-cleaners Dry-cleaning will not affect any of the features of these jeans Besides the low-maintenance feature this line of jeans is the most comfortable in the market because of the unique weave and treatment of the fabric Introduction Levis the most recognised brand of jeans in the world are about to launch an exciting new product - Levis Lets Go jeans offering consumers 100 freedom Freedom to go anywhere do anything wearing comfortable jeans that look clean and stay fresh all the time The unique weave in Levis incredible new product ensures that Lets Go jeans remain free of stains moisture wrinkles odours and germs - plus theyll never shrink or fade The most comfortable jeans on the market that never need to be washed coupled with Levis powerful branding will provide the consumer with 100 freedom Supported by an intensive launch campaign targeting specific market segments Levis Lets Go jeans will change the way consumers think about wearing their denims and create a demand for this revolutionary new product How will we achieve such an outcome Lets go Marketing Objectives The competitive frame for Levis Lets Go
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