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Identify and evaluate the main means of communication required in developing a marketing strategy for a new product or service Technology has revolutionized communications systems providing markers with the ability to collect and disseminate information around the globe at lightning speed This is perhaps the most dramatic change affecting the advertising industry The mass comminicationas system that have been in space for more than 75 years are being turned upside down Whereas marketers once looked at customers as a broad homogenous mass they are now able to know more about these same customers and communicate with them more and more meaningfully-even individually Development oa a marketing strategy for a new product or service must identify and evaluate the main means of communication such as advertising personal selling and sales promotion depending on the target market Advistiisn is in a state of transition We are moving away from a focus on products towards a focus on cusotomer away from mass production and mass communications towards customized production and and targeted communications Although todays advertisers need to look ahead to how advertising will likely be planned and executed in the future we also need a thorough understand of how things worked in the past and continue to work effectively today in certain market and organization Adveising relies on a non-personal selling means of contact and sales presentation In term of the communication process advertising is a one way communication process that has relatively more noise and the message must be kept simple to appeal to a large number of people Most advertising agencies focus on television and consumer magazines but in recent year the new media such as radio outdoor and newspaper become play a role because these medis types are largely localized Each of major media types focusing on the relationship between advertising agencies and consumer The major media such as television it works with sound and sight This can make ideal
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