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The Power of Semiotics in Ads Very important to a successful advertisement is the use of semiotics Semiotics among other things plays a major role in catching the attention of the intended target market such as men women adults or teens The placement of certain images text colors aand other signs is a key part of the overall successfulness of the ad I have also learned that the use of semiotics varies with the kind of product being advertised however between similar products the overall theme of the ads seems to stay the same with few exceptions For example many automobile ads stress a feeling of freedom or excitement from driving a certain kind of automobile They do this by using images that make the vehicle especially more rugged or versatile than other vehicles Alcoholic beverage ads another example insinuate that you will be more popular at the party scene and will have more fun if you drink a certain kind of rum vodka or beer The example that I have chosen follows the same pattern as the other examples I have explained I looked through magazines aimed and men and then did the same for womens magazines I found all the advertisements for perfume or cologne that I could find I looked for a good use of semiotics in each as to whom it was intended for I also looked for differences and similarities between what makes an ad more geared toward men women or in a few cases both 2 The first magazine I looked though was Maxim magazine This is a monthly issued magazine geared strongly towards men It has articles on very manly things such as women sex beer and sports I found a total of seven ads for different brands of fragrances for men Then I tried to sort them by how they uses semiotics to gain the readers attention and how they appealed to men over
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