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Executive Summary There are many components to a successful organization among them is a steady flow of innovative products that are consistently produced to high standards available to customers when and where they are needed and backed with diligent service and support We will demonstrate the viability of capturing a significant market share of sunscreen products Down Under We will inform you of our unique market entrance plans our unique product and its marketable attributes We will layout our target markets and their demographic information and we will conclude with the profitability remarks necessary to gain your confidence and investment Oceana Sun Cosmetics Inc the parent company was founded in 1955 and has been a publicly held company since 1973 It was incorporated in the State of Massachusetts Any US legal conflicts fall under the jurisdiction of the Massachusetts state court system Its annual North American sales of sunscreen products are in excess of 20 billion Sun Cosmetics created Oceanas development team for the express purpose of penetrating Australias regional markets Its members were selected based on their cultural appreciation and adaptability their research expertise and their discerning abilities with both primary and secondary data Cheri Brown Vice President of International Operations Robert Roy Director of International Sales Marketing Helen Quinn Director of Cultural Adaptation Becky Barth Director of Research Development Sun Cosmetics Inc will send two expatriate executives to FH Faulding Company Limited to work in commensurate positions and pay grades The training and marketing guidance is invaluable from both perspectives Product introduction and formulation Due to the high incident of skin cancer Down Under primarily originating in young children we have developed an additive that enables parents and children to see that this sunscreen has in fact been applied to all areas of exposed skin This additive is a coloring agent that fades approximately three minutes after application Taking advantage of the Sydney 2000 Olympic Summer Games approach we have
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