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The Marciano brothers were the founders of Guess Incorporated They grew up in the South of France a region which created apassionate understanding of French design and the essence of styleThe Marcianos combined their European sensibilities with a love fofclassic American tradion and created Guess IncDuring the 1970s fashion had no direction it was a time whenpeople did not like to wear denim they thought it was outdated andthey thought of jeans as a fashion statement Well the Marcianobrothers changed that forever Their approach to change fashion wasfresh they tried to set a standard for new vision of denim At firstretailers did not come to understand Guess Buyers thought thatdenimwas finished First they started out with a three-zip Marilynjean People thought it was sexy they said it was a jean for those whowanted to maje a statement and express their individual sense of styleand attitude After resistance Bloomingdales agredd to sell two dozenpairs of the Marilyn three-zip jean as a favor to the Marciano brothersThe label Guess was born in 1981 and would become one ofthe most recognized and influentialbrand names The Guesscollection has a large range of clothes and accessories for menwomenand children as well as the home Since the begining Guess has been organized by the Marcianobrothers Maurice Paul and Armand Maurice Marciano was the Co-Chairman and the Co-Chief Executive Officer he has overseen thecompanys design direction and inspired its lively and seriousexpansion since 1982 Paul Marciano was the Co-Chairman andCo-Chief Executive Officer Armand Marciano was Senior ExecutiveVice President oversees retail processing shipping and customerrelations for Guess which has product licenses throughout the world Georges Marciano co-founded Guess he was given the credit ofnaming the company and directing the original clothing line Hestarted his career in fashion designing mens silk neckties and relyingon his brothers to manufacture and market them Till this day Guess continues to challenge the high standardswhich have been created as the Company moves to remain a drivingartistic force
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