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Market Background Introduction of Coca Cola Company The original Coca-Cola Company was established in the US in 1886 The Coca Cola Company is the largest soft drink concentrates and syrups manufacturer in the world which operates world widely in almost all the countries in the world Coca-Cola remains the largest single brand in the UK in value terms with estimated sales in excess of 600 million in 2000 in the off-trade outselling brands like Walkers Crisps and Persil Furthermore in 1999 the international branding consultancy Interbrand declared Coca-Cola the worlds most valuable brand worth 838 billion Introduction of the UK Coke and Carbonates Market The carbonates market in the UK is dominated by relatively few companies These are in the main subsidiaries of global conglomerates such as the Coca-Cola Company and PepsiCo Indeed Coca-Cola BSD and own-label alone account for well over two thirds of the carbonates market volume in the UK The proposed sale of BSD in which PepsiCo already has a 10 share is likely to make one of these groups even stronger in the UK market Coca Cola Companys major brand in the UK and in the world is Coke or simply Coca Cola Other major brands of the Coca Cola Company in the UK portfolio include Diet Coca-Cola Cherry Coca-Cola Fanta Lilt Sprite Dr Pepper and Schweppes Dr Pepper which has been on sale in the UK since 1982 is reported to be most popular among younger teenagers in the UK In appendix 1 there is a table showing all the major brand soft drink companies in the UK along its brand shares Competition There is a lot of competition in this market as there are several different companies selling different brands of soft drinks Keeping an eye on competition is becoming one of the key roles of the government as firms merge and expand in the hope of dominating rapidly growing
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