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The analysis of marketing concept Marketing nowadays has occupied a more and more important position in organisations even in the worlds economics The success of an organisation may deeply affected by marketing Inevitably some arguments are formed along with the marketing development such as it is argued that the marketing concept is a force which should pervade the whole organisation and as such is an integral part of the strategic management process In this article I would like to discuss the argument that I mentioned above The first part of my article is to identify and discuss the major pillars that support the marketing concept The definition of marketing is that marketing is a societal process by which individuals and groups obtain what they need and want through creating offering and freely exchanging products and services of value with others Philip P9 But a leading management theorist named Peter Drucker says that there will always one can assume be need for some selling But the aim of marketing is to make selling superfluous He describes that the aim of marketing is to get to know and understand the customers very well that the product or service fits for them and sells itself Therefore marketing should result in a customer who is ready to buy then is to make the product or service available Marketing concept means that marketing is not just about selling it is also not a specialised activity It encircles the entire business It is the whole business seen from the point of view of the final result that is from the customers viewpoint Therefore Marketings concern and responsibility must permeate and pervade all areas of the organisation The major pillars that support the marketing concept are customer orientation integrated marketing and customer satisfaction Customer orientation is about customer needs and wants To find out the customer orientation one of the most important elements for organisations
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