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Marketing mix Report The aim of this report is to analyse the current Marketing Mix of Sainsburys and to work out how it would be adjusted to satisfy the possibilities of financial servicesdevelopment as well as the steps taken when considering the launch of the financial services products This report is based on my own research by reading Sainsburys annual report its web site and the discussions among the experts and professors along with physically going to Sainsburys supermarket and getting some printed materials The mission of Sainsburys Supermarkets is to be the consumers first choice for food delivering products of outstanding quality and great service at a competitive cost through working faster simpler and together A The Marketing Mix Since early in 1996 the City was criticizing Sainsburys for allowing Tesco to get so far ahead of the game in terms of customer service loyalty and perceived price competitiveness Sainsburys was also accused of not promoting itself sufficiently and while running many similar customer initiatives as Tesco it has failed to take the lead or develop unique products or services Further to this it has showed itself to be unresponsivein a fast moving market Therefore Sainsburys adjusted and developed its mission In order to achieve its new mission which is to rebuild its UK food retailing business The company changed its marketing strategy and has successfully sold its Homebase DIY chain in the UK and its business in Egypt This enables the company to focus the Group on food retailing and related activities Apart from this the current Marketing Mix product price promotion and place is being improved to meet its new mission Let me talk about them in details A1 Product In order to become the UK consumers first choice for food Sainsburys Supermarkets announced its new corporate identity in February 1999 Making life Taste Betterrecognizes that food is at the heart of peoples lives Making life Taste
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