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Word Count: 3,189
Content Page Introduction 2 Task1 10 The marketing mix on the Black Sheep Brewery 2 11 Product 2 12 Promotion4-5 Sales Promotion Sponsorship Advertising 13 Place 6 14 Price 6 Task 2 20 Logistic Facilities on the Black Sheep Brewery 7-9 Task 3 30 International Operation on the Black Sheep Brewery 9 31 SocialCulture10 32 Legal 10 33 Economic 11 34 Political11 35 Technical 12 36 Competitors12 Introduction It was in October 1992 when The Black Sheep Brewery beers first made an appearance in pubs in and around the Yorkshire Dales The delivery of those first casks of beer over ten years ago began a new era for Paul Theakston whose family has brewed in Masham for five generations It also allowed him to put behind him the heartache left by the often acrimonious battles that culminated in the old family firm of T R Theakston Ltd ending up as part of Scottish Newcastle Breweries The events that led to the loss of the Theakston brewery had rumbled on since the early 1970s with Scottish Newcastle finally seizing power in 1988 Although they offered him a position Paul decided corporate life wasnt for him Whats more it would have meant him leaving his beloved Masham Determined to stay in Masham and being a long long
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