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Marketing Plan Executive Summary Company Name Magnitude Service Nightclub Dance orientated nightclubs have been around for nearly twenty years They have astonished their audiences with powered lights sound and music which make these venues one of the highest cash flow businesses in the world The Magnitude nightclub will be the leading high-energy themed dance and nightclub in the East-side of Birmingham It will be a privately owned club and managed by Akash Kumar Ravi Pharhani and myself Jaswant Sangha Sales for the first year of trading are expected to be 000 and Gross Margin is expected to be 000 After the first year of trading the company is to make an Overall Net Profit of 000 The Medium-Term sales are expected to be 000 Gross Margin 000 Overall Net Profit 000 The Long-Term sales are expected to be 000 Gross Margin 000 and Overall Net Profit 000 Our goal is to stay one step ahead of the competition through a high standard service provision Our customers will endure more fun and entertainment during their leisure time We will provide more video and electronic technology per square footage than anyone else in the region We will incorporate a unique and effective themed menu and atmosphere which will create a sense of belonging for locals and tourists alike Our company motto is Its what we do best that makes us what we are Key Objectives Capitalise on excellent location opportunity To launch new venue with a highly publicised grand opening event in the summer of 2002 Manage our internal finances and cash flow to enable upward capital growth To exceed 000 in annual sales by the third year of plan implementation To maintain a food cost below 25 of food revenue To maintain a total beverage cost below 15 of beverage revenue Strict control on all costs at all times without exception Provide exceptional service that leaves an
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