scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,310
Nicholas Pantazelos Marketing Principles Jamba Juice Feburary52002 Marketing often comes down to making your customers intelligent enough to buy your products or services They have to understand what it is youre selling how itll help them and how much better it is than any other solution Jamba Juice is a leading juice and smoothies retail chain in the country Started in 1990 originally called The Juice Club their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients remarkable service and amazing flavor nutrients and variety Jamba Juice is a company that follows on living a balanced lifestyle that integrates nutrition fitness and fun Its passion for health and uncompromising commitment to quality are the keys to its customers fulfillment and consequently to its success Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars preservatives or artificial flavors The companys main goal is to augment the daily experience of its customers its community and its team members through the life-nourishing qualities of fruits and vegetables The main marketing issues for Jamba or any other company are social economic technological competitive and regulatory when compared with a environmental scan of the United States of America If a Juice Club were to be open near the University Of Massachusetts Lowell an environmental scan would prove to be useful The strengths could be the college environment since they seem to have expendable income to use However the area around the university tends to be a more situated around the middleclass income The college student is an ever transient demo since they are only here for about 4 years College students are also not here all year long so they are not truly your long-term customers especially because they only have four years to spend
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA