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Word Count: 577
Wiltech is a company founded in 1979 Its core business is the shavings products It started to sell in the India market which had some competitors as Malhorta Contron Erasmic and Gillette Gillette is a potential strong competitor which Wiltech was worried about its next moves in the market In 1983 Wiltech was facing some important issues but its biggest concern was the actual sales with the introduction of a complete line of five products The actual sales was far below what they expected contrasting poorly to industry-wide sales To raise Wiltechs sales both managers Malay Chadha and Suresh Metha had to make some important changes in the whole marketing strategy considering the pricing advertising and distribution The most important goal for Wiltech is to become well established in the India Market and it has to happen before others companies become more aggressive in the sales and marketing strategies Wiltech had t information that an well known multinational competitor was planning to build a new plant in India Wiltech has a high quality image and reputation in the shaving market The Indian Market changed after the policies introduced in the country Efforts to attract foreign investment and raise the standard of living reducing the dominance of the public sector were attempts to growth and represented important social changes There were 15 major languages 1650 dialects and several religions in the whole country so Wiltech really need to know the best channel and the kinds of consumers it wants to sell to There are enough research indicating that the majority of Indian males shaved each day and that it is considered to be a pre-requisite prior to beginning the days activities The data about sales quantity in urban area and rural area clearly shows that the demand for Stainless Steel shavers is more than double of Carbon Steel shavers But in the rural area the consumption for Carbon Steel is bigger than the consumption for Stainless
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