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The Voice of the Other Paralleling Mainstream Media and Speaking for Themselves The media is involved in the construction of reality through the processes of socialization legitimization and agenda-setting which can be accomplished through selective exposure limited range of options or established priorities Mainstream media is just that It is media that is produced by and for the mainstream culture and segmented even more into producing for target markets within that mainstream ideal Relentlessly the media ignores the voice of the other and sends only messages information and knowledge that is of interest to and easily digested by the dominant culture Several major newspapers such as the Toronto Star The Globe and Mail Bell GlobeMedia and The National Post CanWest Global claim to Inform Enlighten and Entertain dole out diversity and connect to local communities ensuring that what interests Canadians - locally nationally and internationally - makes it to the screen into print and onto the Internet and create an environment where different Canadian voices support each other and conduct itself for the benefit of the public in the continued frank and full dissemination of news and opinions The Toronto Star even goes as far as stating that a progressive newspaper should contribute to the advancement of society through pursuit of social economic and political reforms And that they are particularly concerned about injustice be it social economic political legal or racial When it comes to deciding what is newsworthy these companies and other print and broadcast companies make decisions based on what they and their audience deem important Even when covering social and racial issues that involve other cultures races and class the stories are written from a white upper-middle class standpoint This skews the messages that are being sent and more often than not affects the accuracy and balance of the stories This is very true in regards to the coverage and portrayal of Aboriginal issues Recently there has
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