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Marketing Costco Wholesale Club Table of Contents Mission Statement1 Executive Summary2 Current Situation3 Competition and Issue Analysis4 Marketing objectives and Strategies5 Sales Plan6 Promotional Pieces7 1 Costco Wholesale Club Mission Statement Costco Wholesale Club has teamed with quality services offering members substantial savings on a variety of services for your home and any types of businesses Not only is Costco here for savings but also to honor and give complete member satisfaction Listed are the following principles that Costco adheres to Respect our Vendors Respect our employees Take care of our shareholders Give 100 satisfaction guarantee on membership and merchandise Obey the law 2 Executive Summary Established in the 1980s Costco Wholesale Club was set out to help people save money Costco buys its merchandise in bulk so it affiliates lower prices for members Costco is confident that members will be pleased when they join The warehouses offer a wide array of top-quality products available from around the world The merchandise and service presentation is the value that Costco provides to its members Costco is so proud of the quality and value of its products that it offers members an unconditional guarantee of satisfaction on very single item Costco sells If a member is unhappy for any reason
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