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Introduction We are standing on the precipice of a new culture Sceptical questioning connected with the world thirsting for information and change Technology is driving society at a pace unparalleled in history creating new attitudes interrelationships and global awareness A new consumer is emerging suspicious of traditional media sources incredulous of advertising and contemptuous of the contrived the hyped the false This consumer is not easily persuaded by clever graphics or manipulated by fads in design In order to integrate all aspects of a brands presentation on a web-site the designer must move beyond form colour and type and embrace the comprehensive impact of design Enhanced awareness of the world deeper broader thinking about problems and opportunities a respect for the historical roots of and formal conventions of design planning and diligent study are required to create interesting global web-site designs What subject Web site design on the Internet Focus Web site design in the future Objectives To identify web-site designs that work and to identify the reasons to why they work Why With the increasing number of web-sites that are coming online daily in order for them to work they are more dependent on good design for attracting readership than print is How By examination of the most frequently visited web-sites and although a historical approach with reference to print in design Section Two Design is the Answer What Web sites need to be far better designed than anything in the print medium due to the very interdisciplinary nature of the web-site Why Because a magazine with even minimum design gets its information across to the reader You buy it because you care about the issues in its headlines if you want more you jump inside print by its
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