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- good job To The Board of Directors GENERAL ELECTRIC COMPANY Subject NEW FINANCIAL AND STATISTICAL MEASURES TO MONITOR THE SUCCESS OF GENERAL ELECTRIC COMPANY After Mr Weltch announced my new assignment I pondered how I could go about guaranteeing the best possible result a creditable and well organized work that is going to help you the Board of Directors plan for the future of the company in a better way Before starting my analysis I must specify that my target is not to abolish the traditionally used financial and statistical measures but to develop new ones to be used as guidance for the corporations future development Our Chairman recently wrote that the hottest trend in business in 1995 -- and the one that hit closest to home -- is the rush toward breaking up multi-business companies and spinning off their components under the theory that their size and diversity inhibited their competitiveness breaking up is the right answer for some big companies for us it is the wrong answer1 For us the new trend is the entrance into the service industry The question must then be is this the right answer GE is expecting to increase its revenue by the year 2000 to 120 billion compared with 58 billion in 1990 In other words if the forecast proves to be correct it will obtain an average annual rate of growth of 75 This high rate is mainly attributed to the expansion of the services sector of the company which is estimated to increase by an average annual rate of 13 compared with a corresponding one of 21 for manufacturing Today nearly 60 of GEs profits comes from services -- up from 164 in 19802 This is our new direction and therefore my target is to find these measures that are
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