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The Non-Designers Design Book By Robin Williams I chose this book because I am very interested in the design of a page whether it be an advertisement invitation or feature story I learned some important principles to follow This book was easy to read and understand I recommend it to anyone who might need a little help with design There are four basic principles in design They are contrast repetition alignment and proximity I will go on to discuss these each separately but keep in mind that the principles are really interconnected It is very rare that only one principle is applied to a design The author points out that although inappropriate there is quite memorable acronym which I have underlined for these basic design principles The principle of proximity states that you group related items together When you move items close together physically they are seen as a cohesive group The closeness of items on a page implies a relationship Grouping similar elements into one unit can do many different things for your design It will make your design easier to follow because proximity makes the design more organized Here is an example of the lack of proximity using a typical business card Jaye Ad Agency 405 555-1111 Bill Fold 123 Rocky Road EdmondOK The problem with the business card example above is how many times it makes your eyes stop The example also make the information on the card seem unrelated which is a little confusing The example I gave does not clearly show the reader where to begin reading Here is example of a business card with the principle of proximity implemented Bill Fold
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