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Introduction Nowadays with the technology especially IT technology development the business environment is becoming more quickly changing and the competition is becoming severer business organization therefore must introduce appropriate innovation strategy BMW as a leading automobile producer continuously concentrates on the innovation to meet customers need This essay discusses the innovation implementation in BMW through the analysis of its organization structure creative climate and the management process of knowledge creation Creativity and ideas generation Introduction of innovation Tidd et al 2000 states the innovation is a business process of turning opportunity into new ideas and of putting these into widely used practice In term of the nature there are five major types of innovations novelty competence shifting complexity robust design and continuous improvement While in term of the extent of change innovations can be divided into incremental radical and transformational models Innovation deals with the change related to product service and process and the innovation management involves people product process and technology The innovation process argued by Tidd et al 2000 is first scanning the environment to find the opportunities or threats second deciding what should be done responding to the environment third planning and obtaining resource to handle the change last implementing the innovation Introduction of creativity Creativity is the basics for innovation Gurteen 1998 defines the creativity as generation of ideas whereas innovation is about putting these into action Two key elements of creativity are knowledge creation KC and ideas generation There is no widely accepted definition for KC some definitions are described as following the ability to originate novel and useful ideaMarakas 1999 and when a firm acquires and adopts knowledge from others it modifies knowledge to make it suitableBhatt 2000 The approach to KC is knowledge cognition which is divided into distributed cognition and social constructionism A firm to avoid the danger of
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