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The points of the Porters Diamond are described as four broad attributes And these attributes promote or impede the creation of competitive advantage These attributes are Factor conditions --a nations position in factors of production such as skilled labor or the infrastructure necessary to compete in a given industry Demand conditions --the nature of home demand for the industrys product or service Relating and supporting industries --the presence or absence in a nation of supplier industries and related industries those are internationally competitive Firm strategy structure and rivalry --the conditions in the nation governing how companies are created organized and managed and the nature of domestic rivalry National Competitive Advantage of IKEA IKEA Group a Swedish company founded in 1943 with its headquarters in Denmark is a multinational operator of a chain of stores for home furnishing and furniture It is the worlds largest furniture retailer which specializes in stylish but inexpensive Scandinavian designed furniture At the end of 2002 1 September 2001 - 31 August 2002 the IKEA Group of Companies had a total of 175 stores in 31 countries In addition there were 19 IKEA stores owned and run by franchisees outside the IKEA Group in 12 countries During the IKEA financial year 2001-2002 323 million people visited our IKEA stores around the world Factor Conditions of IKEAs National Competitive Advantage IKEAs Heritage ---- the Swedish Root Its no accident that the IKEA logo is blue and yellow These are the colours of the Swedish flag In Sweden nature and the home both play a big part in peoples lives In fact one of the best ways to describe the Swedish home furnishing style is to describe nature -- full of light and fresh air yet restrained and unpretentious In the late 1800s the artists Carl and Karin Larsson combined classical influences with warmer Swedish folk styles They created a model of Swedish home furnishing design that today enjoys world-wide
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