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Think Different An Analysis of the iMac Advertisements On August 22 I sat in front of my television much like many other days A commercial break started and I prepared myself to take in the usual spectrum of annoying Doritos and Surge advertisements I was completely unprepared for what I saw next As the camera panned down over a translucent aqua box a simple melody was being played For the first time in my life a computer had inspired me The commercial was in effect an informal introduction to Apple Computers new iMac I had seen numerous other computer ads stressing the complexity and power of their machines however those ads never moved me enough to buy their computer The New York Times identifies the iMac as the most revolutionary computer released since the original Macintosh NYT WEB Apple hopes to reach a new generation of computer users with their new iMac As a result it is necessary to pay careful attention to their ad campaigns To adequately consider Apples ad campaigns it is essential to define what their campaign is analyze their campaign and evaluate the success of their campaign Television advertisements in recent years have become so colorful and busy that many viewers suffer from sensory overload The iMac commercials stand in extreme contrast to these trendy blurbs The iMac ad campaign consists of a series of seven television commercials These commercials advance Apple Computers newest generation of personal computers the iMac The iMac is a personal computer that is an AIO unit All In One and is housed in a translucent white and green case Apple has attempted to make a simple cheap powerful and easily connectable computer for people of all ages The idea began about two years ago when Apple acquired Next Computers and restored Steve Jobs to Interim CEO of the Apple Jobs who founded Apple and created the modern computer was the visionary who conceived the idea
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