scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,509
Problem Identification The airline industry is facing the worst crisis in its history Jaan Albrecht CEO of Star Alliance said after looking back at the events in 2001 p 618 The terrorist attacks on September 11th 2001 and the economic recession had the airline industry face a sharp downturn for the second time since the beginning of the Gulf War in 1991-1992 Many airline companies had to think on how to get customers back and moreover how to keep their current customers Furthermore the airlines are facing a new threat from low-cost carriers which are emerging and succeeding especially in Europe in an incredible pace Causes of Problem Star Alliance launched in May 1997 with renowned airlines as Lufthansa United Airlines Air Canada SAS and Thai Airways This alliance came to life shortly after the last phase of the Third Package p 619 was put to an end by the European Commission in 1997 in which they terminated constraints on European carriers from working only domestic routes beyond their national borders Many other airlines got into strong alliances such as American Airlines and British Airways KLM and Northwest Delta Airlines and Air France Alliances in the airline business are powerful ones and more and more frequent flyers choose one of these above-mentioned alliances in order to obtain miles an expanded international network and business lounge access in airports worldwide One of the major reasons for the airlines getting into alliances was the Gulf War in 1991-1992 where airlines in general saw slump in air traffic and sales The other one was the economic recession that hit not only Europe but also the world People had less money therefore flew less and seats in the airplanes were empty The industry recovered very quickly though after this and even went to the highest sale in mid 1992 After that traffic went down again and was always on a downhill ride especially after 911 Two things matter to
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA