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How was the rating industry started and how does entertainment-rating work Since the beginning of radio and television advertisers have been spending billions yearly in order to promote sales and gain business so it just makes sense that they want to know if there advertising money is being put on the stations that are actually being listened to or watched Because of this high demand of user information companies began to come up with ways to monitor these activities without actually going to each household throughout the country For this to happen devices had to be made that are compatible for everyday household use and could be used by anyone at that location However the solution was conceived on finding this information about who listened or watched what and for how long it didnt matter just as long as the advertisers knew where to put their advertisements when it came to the popularity of a station The beginning of this ongoing process of audience surveying began in the 1920s with radio when radio station owners grew curious about how many people actually listened to their stations The broadcasters of these stations urged that listeners of their station filled out a post card verifying that they actually heard this request and also to state whether their stations signal was clear or not This type of survey continued on for a while until advertising companies began to demand the estimated size of their listening audience in order to decide what stations that they would air their product advertising on Nevertheless the American Association of Advertising and the Association of National Advertisers coincided to form the Cooperative Analysis of Broadcasting or the CAB in 1930 From this came the first recorded method of audience recording called the telephone recall method With this method 35 cities were chosen across the United States to have calls placed to random homes picked from a phone directory From there they asked
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