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1 Executive Summary The report E-Marketing in tourism with emphasis on Marriotts looks into the development of the internet technology in the market place The Study starts with a look into the tourism industry with relation to the development of the internet It then goes into the history and development of The Marriotts chain the companys IT developments and various implementations to change with the development of technology and the changing demand of the market and the customers The study then uses Porters five force model and Vassos road map to analyze IT applications with respect to marketing and sales The study then analyzes the companys website and also puts forward certain advantages and disadvantages the company has The study shows that Marriotts have been very successful in implementing technology This can be seen from the fact that presently 75 of their bookings are done online They also have a very strong virtual market place Using Vassos road map one can say that the company is at the final phase ie strategic transformation phase which consists of globalizing the products and differentiation The study looks into the advantages and disadvantages of virtual market place for Marriotts One can say that the development of internet technology has reorganized the method of doing business and we can see that Marriotts is one of the examples in successfully implementing the technology for growth and development E- Marketing in Tourism With Emphasis on Marriotts 2 Introduction The report E-Marketing in tourism with emphasis on Marriotts looks into the development of the internet technology in the market place It studies how the type of competition has changed to the virtual market place The study lays emphasis on Marriotts International Ltd which is one of the largest hospitality companies in the world and one of the few companies to embrace IT development The study looks into the different paths taken by Marriotts to
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