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The 1920s 1930s and 1940s are often considered three of the most controversial radical and progressive decades in American history Many politically socially and economically vital events took place during these eras that forever transformed America and its citizens However while domestic and global catastrophes such as the Great Depression and World War II enabled certain minorities such as women to achieve limited social progresses temporarily increasing their number in the work force and higher wages it also provided an opportunity for the society to reinforce traditional perceptions of women One medium in which this notion is clearly exhibited is in newspaper advertisements After systematically analyzing several newspaper advertisements from the nationally distributed newspaper the Saturday Evening Post from three different decades separated from one another by exactly ten years starting with 1925 the pitch and language used in these advertisements seemed to support the idea that despite the historical events that occurred during these time periods mainstream advertisements consistently reinforced Americas conservative belief that a proper womans place was still in the home taking care of her children and performing domestic tasks The 1920s also known as the Roaring Twenties produced an era of prosperity and well being as the result of the second industrial revolution in manufacturing Yet contrary to this popular depiction Americas increased wealth during this time was not equally distributed among its people Amid prosperity and progress there were large pockets of the country that lagged behind Advances in real income and improvements in the standard of living for workers and farmers were uneven at best During the 1920s one-quarter of all American workers were employed in agriculture yet the farm sector failed to share in the general prosperity Faragher 429 Consequently the perception of wealth being equally distributed is one of the many misconceptions of the 1920s Another important misconception of this time period is the emergence of the New Women also known as flappers and
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